Lackzoom Laboratory to Charles W. Chesnutt, 16 November 1931
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PITTSBURGH PHONE,[?] MONTROSE 3761
CLEVELAND PHONE, PROSPECT 0[?]893
LACKZOOM LABORATORIES
THE WORLD'S BEST KNOWN CORRECTIVE LIQUID-FOODS
ENDORSED BY EMINENT SCIENTISTS
LACKZOOM—ACIDOPHILUS MILK—INFANT'S ACIDOPHILUS MILK—YOGHURT
DIABETIC LACKZOOM and LIVE BUTTERMILK
5432 PENN AVENUE
PITTSBURGH, PA.
Chas. W. Chestnutt,
Room 1646,
Union Trust Building,
Cleveland, Ohio.
November 16, 1931
Dear Mr. Chestnutt:
Are you enjoying your share of vital health?
Are you interested in adding years to your life, with youthful activity for many years to come? Of course you are. That's why you are going to keep reading this letter to find out what its all about.
You know, of course, that most all our ailments as well as "early old age" and the quick "breakdowns" which have over-taken certain acquaintances of yours, are generally caused by WRONG EATING!
What you may NOT know is that there is a natural way to correct and prevent these conditions-- NATURE'S WAY-- the result of the use of an ancient old-world formula in processing rich, high-grade milk. The result is a food-drink which was the main food of ancient people and a great factor in their longevity. It is called LACKZOOM.
We have been preparing this pep-building health drink, LACKZOOM, in our Pittsburgh Laboratory for nearly thirty years. Hundreds of thousands of people say it is the greatest health insurance they can have, and it is delicious!
Now YOU too can get it here in Cleveland. Go to the Leader Building today-- 1878 E. Sixth St.1 Drink a bottle of it as your lunch. You will be surprised!
Form the habit! Enjoy the winter months FREE from colds--fullof Pep.
In that same store there are other health-improving drinks and foods. You need NOT be sick, even for a day.
Our many daily customers and Cleveland's leading physicians positively vouch for every statement in this letter.
Yours respectfully LACKZOOM LABORATORY.Correspondent: Lackzoom Laboratories was a "fermented milk" (kefir and yogurt) business in Pittsburgh, Pennsylvania, founded by Hagop Shakarian (1866–1936), a White Armenian immigrant who tapped into the craze for yogurt as a life-extending miracle food that began shortly after 1900.
1. The Cleveland Lackzoom Laboratories branch at 1878 E. 6th St. in the Leader Building is listed in Cleveland City Directories throughout the 1930s as a health-food and soft-drink store. [back]
