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                <title level="m" type="main">Lackzoom Laboratory to Charles W. Chesnutt, 16 November 1931</title>
                <author sameAs="#ll">Lackzoom Laboratory</author>
                <principal>Stephanie P. Browner</principal>
                <principal>Kenneth M. Price</principal>
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                    <persName xml:id="lm">Millhorn, Lauren</persName>
                    <persName xml:id="aa">Anderson, Antje</persName>
                    <persName xml:id="lkw">Weakly, Laura K.</persName>
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                <sponsor>Center for Digital Research in the Humanities, University of Nebraska-Lincoln</sponsor>
                <sponsor>The New School</sponsor>
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                    <date>2025</date>
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                <distributor>The Charles W. Chesnutt Archive</distributor>
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                    <addrLine>Center for Digital Research in the Humanities</addrLine>
                    <addrLine>319 Love Library</addrLine>
                    <addrLine>University of Nebraska-Lincoln</addrLine>
                    <addrLine>P.O. Box 884100</addrLine>
                    <addrLine>Lincoln, NE 68588-4100</addrLine>
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                <p>The base text of the original item is in the public domain. The text encoding and editorial notes were created and/or prepared by the <hi rend="italic">Charles W. Chesnutt Archive</hi> and are licensed under a <ref target="https://creativecommons.org/licenses/by-nc-sa/4.0/">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</ref> (CC BY-NC-SA 4.0). Any reuse of the material should credit the <hi rend="italic">Charles W. Chesnutt Archive</hi>.</p>
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                    <title>Lackzoom Laboratory to Charles W. Chesnutt, 16 November 1931</title>
                    <date cert="high" when="1931-11-16" xml:id="ccda.corr01857.date1">November 16, 1931</date>
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                    <placeName ref="https://www.geonames.org/5206379">Pittsburgh, Pennsylvania</placeName>
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                    <persName nymRef="https://viaf.org/viaf/22198527">Chesnutt, Charles W. (Waddell)</persName>
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            <change when="2025-05-30"><name sameAs="#km">Kevin McMullen</name> proofed</change>
            <change when="2024-11-21"><name sameAs="#lkw">Laura K. Weakly</name> review</change>
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                <opener>
                    <handShift new="#h02"/>
                    <address>
                        <addrLine><unclear reason="cut off" cert="high" resp="#lm">PITTSBURGH PHONE,</unclear> MONTROSE 3761</addrLine>
                    </address>
                    
                    <address>
                        <addrLine>CLEVELAND PHONE, PROSPECT <unclear reason="illegible" cert="high" resp="#lm">0</unclear>893</addrLine>
                    </address>

                    <address>
                        <addrLine>LACKZOOM LABORATORIES</addrLine>
                        <addrLine>THE WORLD'S BEST KNOWN CORRECTIVE LIQUID-FOODS</addrLine>
                        <addrLine>ENDORSED BY EMINENT SCIENTISTS</addrLine>
                        <addrLine>LACKZOOM&#8212;ACIDOPHILUS MILK&#8212;INFANT'S ACIDOPHILUS MILK&#8212;YOGHURT</addrLine>
                        <addrLine>DIABETIC LACKZOOM and LIVE BUTTERMILK</addrLine>
                    </address>
                    <address>
                        <addrLine>5432 PENN AVENUE</addrLine>
                        <addrLine>PITTSBURGH, PA.</addrLine>
                    </address>
                    <handShift new="#h01"/>
                    <address>
                        <addrLine>Chas. W. <choice><sic>Chestnutt</sic><corr>Chesnutt</corr></choice>,</addrLine>
                        <addrLine>Room 1646,</addrLine>
                        <addrLine>Union Trust Building,</addrLine>
                        <addrLine>Cleveland, Ohio.</addrLine>
                    </address>
                    <dateline><date when="1931-11-16">November 16, 1931</date></dateline>
                    <salute>Dear Mr. <choice><sic>Chestnutt</sic><corr>Chesnutt</corr></choice>:</salute>
                </opener>

                <p>Are you enjoying your share of vital health?</p>

                <p>Are you interested in adding years to your life, with youthful activity for many years to come? Of course you are. That's why you are going to keep reading this letter to find out what <choice><sic>its</sic><corr>it's</corr></choice> all about.</p>

               <p>You know, of course, that most all our ailments as well as "early old age" and the quick "breakdowns" which have over-taken certain acquaintances of yours, are generally caused by WRONG EATING!</p>

               <p>What you may NOT know is that there is a natural way to correct and prevent these conditions-- NATURE'S WAY-- the result of the use of an ancient old-world formula in processing rich, high-grade milk. The result is a food-drink which was the main food of ancient people and a great factor in their longevity. It is called <hi rend="underline">LACKZOOM</hi>.</p>

               <p>We have been preparing this pep-building health drink, LACKZOOM, in our Pittsburgh Laboratory for nearly thirty years. Hundreds of thousands of people say it is the greatest health insurance they can have, and it is delicious!</p>

               <p>Now <hi rend="underline">YOU</hi> too can get it here in Cleveland. Go to the Leader Building today-- 1878 E. Sixth St.<ref target="n.pla00569"/> Drink a bottle of it as your lunch. You will be surprised!</p>

               <p>Form the habit! Enjoy the winter months FREE from colds--<choice><sic>fullof</sic><corr>full of</corr></choice> Pep.</p>

               <p>In that same store there are other health-improving drinks and foods. You need NOT be sick, even for a day.</p>

               <p>Our many daily customers and Cleveland's leading physicians positively vouch for every statement in this letter.</p>

               <closer>
                    <salute>Yours respectfully</salute>
                    <signed>LACKZOOM LABORATORY.</signed>
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